Noisy Identity for the exhibition RESET during Salone Del Mobile 2016

During Salone del Mobile 2016 in Milan, the Royal Academy of Art, The Hague (KABK) presented RESET: a truly experimental and interdisciplinary exhibition.  

The slogan ‘Design is collaboration’ spurred the exhibition design team to reset the idea of the Gesamtkunstwerk. Instead of designing a single character that functions independently to the objects on display they opted to create Johnson: a caretaker with multiple personalities who guided the different voices residing in his apartment. At a Intimate environment of a private penthouse in the heart of Ventura Lambrate. An exhibition in a home. 20 young artists and designers.

RESET the translation from color to black and white.  That reflects the endless image input that visitors experience during the event.

In colaboration with Inês Da Costa. Type design by
Alexandre Saumier Demers, Étienne Aubert Bonn

Pictures: Sem Langendijk
Website programming: Janine Terlouw & Mauricio Kruijer

The typeface was designed by Type and Media alumni Alexandre Saumier Demers & Étienne Aubert Bonn (Coppers & Brasses, Montréal)