Cryoocyte
Egg cooling and freezing technologies to turn eggs into ‘seeds’

Living material pauses its growth and formation and regenerates later in order to continue its existence, preserving its quality and value. The process turns eggs into seeds.

The processes in nature that are connected with the company activities formed the main concept for developing the identity. By zooming in on a fish egg we came across different aspect of nature that are all circle shaped. The fish egg itself, the growth process where the cell division take place, the DNA structure where cryoocyte selected the best genes and the molecules that are connecting together in frozen condition. This is reflected in the logo and all identity elements of the company, where the way how the logo is build up also functioned as a system to show the company’s activities.

Role: Design concept, developing, design, and website. Performed in ARCH(E)TYPE